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Word-of-Mouse Marketing

What is word-of-mouse marketing? Well, traditionally small business owners have always relied on word-of -mouth to get news of their products and services out to potential customers. They relied on other satisfied customers to pass the word on. Today, on the internet, web-based business owners also rely heavily on this marketing weapon. But in the e-commerce world, they've put a cute twist on the name and call it "word-of-mouse" marketing.

Just like the brick-and-mortar business owner, the goal of web-based business owner is to get customers and visitors to promote and spread the word about your business. You know the benefits-this type of marketing can greatly increase your odds of online success.

The key is to make it easy for your customers to help you. How do you do that? How about adding a "tell a friend" button onto the end of articles and other special interest content? Visitors who click on the button are brought to a simple form that asks them to fill in the names and email addresses of friends who might be interested in your products and services. Once the form is completed, another click sends the info off to the people on the form. And you didn't have to do anything!

If you want to increase the benefits of this technique even more, ask the potential customer if they would like to subscribe to your newsletter or any other special offers you have.

There is software available that will let you customize the email that customers send to their friends. This means that in addition to the information that is sent, you can also include a promotional message or special offer in the email as a headline. Be creative with your message-promote a sale, introduce a new product, or announce a special offer.

Get lots of people behind you helping to promote your products and services through word-of-mouse, and watch your odds of success increase!

Keywords. word-of-mouth marketing