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Everything You Always Wanted to Know About Search Engines and Directories

Think about it. The World Wide Web is a really huge place. So how are people going to find your products, your services, and your information on the web when there are lots of other people out there doing the same thing?

The answer lies in keyword phrase search submissions on search engines and search directories. As a matter of fact, about 90 percent of all Internet users find products and services this way by doing keyword phrase searches. But how do you know which search engine or directory your potential customers are going to use? You don't! That's why you need to list your web site and web pages with many of them. But wait! Before you register your site on every search engine and directory out there, let's go over some of the basics.

First of all, what's the difference between a search engine and a search directory? Well, search engines like Google use bots or spiders, which take specific information from web sites and pages, and use that information for indexing. Search directories, like Yahoo, use people who compile the information by hand. However, these days most search engines and search directories use a combination of both humans and mechanical power to build and index information, so the distinction between them isn't really that great.

Most search engines and directories have their own rules regarding submission; there is no one set of rules, regulations, or guidelines governing the entire process. It may be time consuming, but if you want your web site to have a high ranking-higher than that of your competitors-it really pays to check out and follow the rules of each individual search engine and directory.

If you are really crunched for time and want to get a lot of bang for your buck, try going with one of the search engine and directory submission services. You'll only have to fill out one form, and your information will be automatically submitted to all the major search engines and directories. The majority of these companies charge a small fee, but it is usually well worth it if you are a small business owner with limited time to optimize your web site and keywords for the best search rank results.

If you are selling products and services, your goal should be to be to secure a top search ranking or result on all the major search engines and directories. So take your time and select the right submission service!

Keywords. search engine strategy and getting listed.